CRM Fields to Track for MSP-Focused Campaigns
This guide on CRM fields MSP campaigns is part of our ongoing series for vendors selling into the MSP channel. A CRM full of MSP contacts is only as useful as the fields attached to them — a flat list of names and emails makes it hard to segment campaigns later, even if the initial […]
Direct Mail vs Email vs Cold Calling for MSP Outreach: What Actually Works
This guide on MSP outreach is part of our ongoing series for vendors selling into the MSP channel. Vendors selling into the MSP channel usually default to cold email because it’s the cheapest to scale, but it’s worth being honest about what each channel is actually good at before betting a whole campaign on one […]
GDPR & CCPA Basics for B2B Contact Data Buyers
If you’re buying or renting any B2B contact data — not just MSP data — a basic understanding of GDPR and CCPA/CPRA obligations around that data is worth having before you start a campaign, not after a complaint arrives. This is a practical overview, not legal advice; confirm specifics with counsel for your situation. GDPR: […]
How to Calculate a Realistic TAM in the MSP Channel
This guide on TAM MSP channel is part of our ongoing series for vendors selling into the MSP channel. A vendor selling into the MSP channel usually has a rough TAM number somewhere in a deck, but a lot of those numbers are built on total MSP count alone — which overstates the realistic market […]
How MSP Pricing Models Work (and What It Means for Vendor Deals)
This guide on MSP pricing models is part of our ongoing series for vendors selling into the MSP channel. How an MSP prices its own services shapes how it evaluates a new tool’s cost — a vendor whose pricing model clashes with how the MSP bills its clients often runs into resistance that has nothing […]
The MSP Buying Committee: Who Actually Signs Off on New Vendor Tools
This guide on MSP buying committee is part of our ongoing series for vendors selling into the MSP channel. Unlike an enterprise SaaS deal with a formal procurement committee, most MSPs make vendor decisions through a much smaller, less formal group — but assuming it’s a single decision-maker is still a common way to stall […]
How to Build a Cold-Outreach Cadence for MSP Prospects
This guide on outreach cadence is part of our ongoing series for vendors selling into the MSP channel. A single cold email to an MSP owner rarely does the work on its own — the outreach that actually gets replies tends to follow a deliberate cadence across multiple touches and channels, not a one-and-done blast. […]
MSP vs MSSP: What’s the Difference (and Why It Matters for Targeting)
This guide on MSP vs MSSP is part of our ongoing series for vendors selling into the MSP channel. “MSP” and “MSSP” get used almost interchangeably in a lot of vendor outreach, but treating them as the same buyer is a common way to get an otherwise-good pitch ignored — the two run genuinely different […]
Retail & Hospitality-Focused MSPs
Retail Hospitality MSPs is a distinct segment of our MSP and MSSP dataset, covered in detail below. Retail and hospitality clients bring a different operating rhythm than office-based clients — point-of-sale systems that can’t go down during business hours, PCI compliance on every card transaction, and often dozens of small, geographically scattered locations under one […]
Government & Public Sector-Focused MSPs
Government Public Sector MSPs is a distinct segment of our MSP and MSSP dataset, covered in detail below. MSPs serving government agencies and public-sector clients (municipalities, school districts, county governments) operate under procurement rules and compliance frameworks that most private-sector-focused MSPs never have to touch — which changes both the sales cycle and what these […]